Entrepreneur Spotlight : Aveli Wellness
KG: With a pandemic making it impossible for many to survive, what made you want to launch a business?
CWS: I started the business right before the pandemic, and when the pandemic hit, I had the choice of persevering or looking for a job. I worked in finance, and I no longer wanted to do that, so it made sense to stay the course and follow my dream. Also, in the beginning, most didn’t know what to expect or what would happen, especially with the White House downplaying the seriousness of the virus.
KG: How did you get your idea or concept for the business?
CWS: I’ve worked with essential oil products for many years. However, it wasn’t until visiting a hospitalized friend that I thought about establishing the business. My friend asked me to bring her some of my energy spray to the hospital. When she sprayed the spray, some of the nurses came into her room and asked what smelled so good; it was my lemongrass oil blend fragrance which is still popular among my clients. To make a long story short, I ended up selling a few bottles of the energy spray to the nurses, giving me the idea to create the business and sell the product.
KG: What service(s) or product(s) do you offer/manufacture?
CWS: I sell aromatherapy products created with therapeutic grade essential oils in the form of energy sprays, lotions, candles, shower gels, and oil blends. I also offer holistic wellness therapies, such as reiki (energy healing), yoga, and guided meditation.
KG: Which Three Adjectives Describe Your Strengths?
CWS: Health, healing, and happiness, which is my tag line, lol, but I’d have to say my strengths are my strong connection to the divine (the universe) from which my ideas are generated and through which I am guided, my perseverance (I don’t give up easily) and my heart (I love what I do, I love helping people because it feels good).
KG: How do you advertise your business?
CWS: I advertise on social media, on my website, and at in-person events.
KG: What made you choose your current location?
CWS: I work from my home, and I love where I live. I eventually plan to open a wellness center, and it will most likely be in the same area, Nyack, NY.
KG: If you had one piece of advice to someone just starting, what would it be?
CWS: my advice would be to make sure you do what you love because you will spend a lot of time and energy doing it. When we do what we love, we do it well, and it doesn’t feel like work.