Kim Kardashian & The NBA

We can say what we want about the Kardashian/Jenner clan but Mama Kris Jenner is always working on ways to keeps her kids securing the bag. Here's another lucrative example.

SKIMS is now the official underwear partner for the NBA, WNBA, and USA Basketball.

In a statement announcing the partnership on Monday, SKIMS co-founder and creative director Kim Kardashian pointed to this particular collaboration as merely the latest sign of the brand’s “growing influence on culture.” Following the announcement, we can expect to start seeing SKIMS’ presence at key happenings across the leagues, including the next iteration of the NBA All-Star Game.