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Marketing VS Branding

Marketing and advertising are not the same thing.

A lot of people use them interchangeably.

Having a clear understanding of each is important so that you can focus on the correct strategy.

Marketing: Hmmm...there are no good late-night burger restaurants in the DMV. I see an opportunity in the market.

Advertising: Come to our new burger restaurant! We are open late!

Branding: Gurl, we gotta go by this new burger spot everyone is talking about. They have the most 🔥🍔

Understand your market, build a brand, and advertise it.

Repost from Cameron Clarkson

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