Marketing and advertising are not the same thing.
A lot of people use them interchangeably.
Having a clear understanding of each is important so that you can focus on the correct strategy.
Marketing: Hmmm...there are no good late-night burger restaurants in the DMV. I see an opportunity in the market.
Advertising: Come to our new burger restaurant! We are open late!
Branding: Gurl, we gotta go by this new burger spot everyone is talking about. They have the most 🔥🍔
Understand your market, build a brand, and advertise it.
Repost from Cameron Clarkson