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Marketing VS Branding


Marketing and advertising are not the same thing.


A lot of people use them interchangeably.


Having a clear understanding of each is important so that you can focus on the correct strategy.


Marketing: Hmmm...there are no good late-night burger restaurants in the DMV. I see an opportunity in the market.


Advertising: Come to our new burger restaurant! We are open late!


Branding: Gurl, we gotta go by this new burger spot everyone is talking about. They have the most 🔥🍔


Understand your market, build a brand, and advertise it.

Repost from Cameron Clarkson


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